Search Engine Placement is vital for a company who seeks to expand it’s online sales. The logic being that if a customer does not know that you as a business and service provider exists he has to search for you through a keyword or phrase. That search should if possible bring the customer and business together and end in a sale. Every business has competition and this competition is compounded on the internet as geography does not curb it. So frequently a business will find that as it does not appear at the top of search engine ranking results, it sees none of the thousands or millions of clients. They are merely picked off by the competition placed higher up the list.
The function of the Search Engine Optimisation Company is therefore to make sure that the customers website appears on page 1 of the search engine results for the appropriate keywords. This in sequence ensures that the company is visible to all those customers and provided the website then does it’s job selling the actual product or service, the company benefits.
This is not as straightforward as it may appear. Firstly the Search Engine Optimization Company and the business have to agree what the appropriate keywords are. Often the business has specific ideas what these should be but when the research is done there are regularly some differences in the way the majority of customers search for a product and the way the company describes it. The research will highlight this and result in the best possible keywords and phrases being used.
The website can then be modified to take into account these new keywords, slotting them into text where possible and also into the coding of the website, again the Search Engine Optimization Company will work with the organisation and in this case even the web designer to attain an optimized site. Some of this work may have been completed initially by the web designer but if the correct keywords and phrases were not picked out then the correct searchers will not be attracted to the site.
Online Marketing is then done on behalf of the business, working explicitly with the keywords or phrases chosen. This final stage of the package eventually ensures a page 1 listing for all the keywords and phrases used and that in turn should see visitor numbers to the site increase greatly.
This is not a quick fix to increasing your internet traffic, but it is ethical, it will send customers interested in your products or services to your website and will increase your sales without coning anyone concerned.